Click Here for the FULL Sale List

What is the "Below Wholesale" SALE?

Why settle for sale prices that are percentage-discounted from "suggested retail" or "regular price"...
when you can be GAURANTEED to buy for LESS than the published WHOLESALE list price?

Imagine buying wines, as a consumer, for the same or LESS than the restaurants and retailers do.
That is part of what makes this such a unique sale. This is a unique sale from a unique wine shop.

The BELOW WHOLESALE Sale runs through February 9th!

January means inventory reduction time for many wine wholesalers and importers. Most of the wines on these inventory reduction lists are not particularly exciting, even at the closeout price; and the wines that are indeed exciting are usually only a few spare cases worth of inventory. Each January I cherry-pick the various closeout and inventory reduction lists from local wholesalers and importers looking for OUTSTANDING WINES at GIVEAWAY PRICES. Then I mark the wines at aggressive prices, making sure that my customers pay less (often MUCH less) than the listed wholesale price for that wine. During this sale, every closeout or special purchase that I buy will be priced off of the already deeply discounted price from the wholesaler or importer. Naturally, HUGE SAVINGS are the result; especially compared to the original retail.

My criteria for the wines that make the sale list are pretty simple:
** The wines must be good quality wines; worth buying at their original, non-closeout, prices.
** The discount from the supplier must be deep enough that I can put the wine on SALE for BELOW the ORIGINAL WHOLESALE price.
Thus the name of the sale is The Below Wholesale Sale.

Most wine shops have at least one big percentage-off discount sale every year. There are always good deals to be found… especially if you know which wines are the double-dipping opportunities; meaning the percentage-off for the sale is taken from an already discounted price (previous flyer price perhaps?) rather than the full (or even inflated?) retail price. In the good old days, a 20-30% discount off retail was a great deal because the regular prices listed in the sale catalogs were fair; not inflated to make a bigger discount possible. Now, the pressure is on to have at least 50% off. In order to honor those big discounts, the retailer might have to list some unrealistic "regular" prices. I have never liked that style of retailing, and many of my customers express the same frustrations. The most important thing is the bottom line of what the customer is paying, not the size of the discount. As for myself here at BrightWines, I always have a very moderate pricing scheme. And I feel strongly that a blanket percentage-off style of sale is not always the most fair to the consumer, the wine, or to my business-model. However, in my quest to provide the best wines for superb prices, I hit upon a great sale idea! Why not use the actual wholesale list prices as the benchmark? Even accounting for the differences between the wholesale "list" price and the multi-case deals that large retailers can get, the wholesale price is still always going to be far lower than any suggested retail prices, and will provide a much more accurate barometer of the true original price of wine. To take even more of the guesswork out of the sale, I also rely as much as possible on independent wine publications when listing the "comparison retail" prices.

The bottom line is this: by cherry-picking the importer/wholesaler closeout lists, and taking advantage of the specialized inventory that I offer in the first place (mostly from direct-import, special purchase, or other great deals) when I list these wines in the B.W.S the savings to the consumer are often unbelievable! Not every retailer can run a sale like this… BrightWines is in a unique position to run a unique sale!

Click Here for the FULL Sale List

Dave@BrightWines.com
Ph: 651-748-0793
2420 Margaret Street, North St Paul